Data protection

7 O’CLOCK, Frankenstraße 45, 31135 Hildesheim (hereinafter referred to as "provider" or "we") is the operator of "7 O'CLOCK". We take the protection of your personal data very seriously and observe the requirements of the European General Data Protection Regulation (GDPR), the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG) when collecting, processing and using your data. The following declaration gives you an overview of how we ensure data protection and what type of data is collected for what purpose.

1. Collection, processing and use of personal data

“Personal data” is all information about your personal or factual circumstances. This includes all information that allows conclusions to be drawn about your identity (e.g. name, address, email address, bank details, etc.).

The collection, storage and processing of personal data is governed exclusively by applicable law. We undertake to handle the data you provide responsibly and with the utmost care.

The “7 O'CLOCK” website and our systems are protected by technical and organizational measures against loss, destruction, access, alteration or distribution of your data by unauthorized persons. Despite regular checks, however, complete protection against all risks is not possible.

2. Purposes of processing your personal information

We process personal information to operate, provide and improve the services we offer to our customers. We use the data we receive from you to:

- To provide you with our services, including to give you access to your profile and our website,
- To identify you as a registered user when you log in to our website and visit it again,
- to process payments,
- to offer logistics services including shipment tracking,
- improve the website and our services,
- To answer your questions and provide appropriate customer services,
- Send you our newsletter,
- To recommend personalized offers to you on the website,
- to enable our social sharing features, including providing you with the option to connect with members of your network who are both customers of 7 O'CLOCK and one or more social networks,
- to carry out various internal business activities, such as data analysis, controls, monitoring and preventive measures to protect against fraud attempts, developing new products and services, improving or revising the website or our services, identifying usage trends, determining the effectiveness of our advertising campaigns and conducting and expanding our business activities,
- to ensure compliance with legal regulations and procedures as well as the fulfillment of the requirements of public and government authorities, applicable industry standards and our internal policies,
- enforce our general terms and conditions,
- to protect our business activities or those of our affiliated companies,
- to protect our rights, privacy, safety or property and/or that of our affiliates, you or others,
- to allow us to pursue available legal remedies and limit any damages that we may sustain.

We will also use this information in other ways for which we will provide separate information at the time of collection.

3. Data collection when visiting our website

When our website is used for information purposes only, i.e. when the user does not register or otherwise provide us with information, we only collect data that the browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

4. Newsletter / Revocation of consent for newsletter

On the 7 O'CLOCK website, users are given the opportunity to subscribe to our company's newsletter. The input mask used for this purpose determines which personal data is transmitted to the controller when ordering the newsletter.

7 O'CLOCK informs its customers at regular intervals by means of a newsletter about company offers. The newsletter of our company can only be received by the data subject if 
a) the data subject has a valid email address and 
b) the data subject registers to receive the newsletter.

For legal reasons, a confirmation email will be sent to the email address entered by a data subject for the first time for newsletter dispatch using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address, as the data subject, has authorized receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later date and therefore serves to legally protect the controller.

The personal data collected when registering for the newsletter is used exclusively to send our newsletter. In addition, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes to the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the purpose of sending the newsletter can be revoked at any time. A corresponding link can be found in every newsletter for the purpose of revoking the consent. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the controller or to communicate this to the controller in another way.

You can revoke your consent to receive the newsletter at any time with effect for the future by declaring the revocation to the provider using the following contact details:

Email: kundenservice@7oclock.de

7 O’CLOCK
Gutenbergstrasse 11

Hall 7
31180 Giessen

There are no costs for revoking your consent to receive the newsletter, except for the transmission costs according to the respective basic tariff of your telephone/internet provider.

SMS notification

Text Marketing and Notifications: By subscribing to text notifications, you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Reply HELP for help. Message and data rates may apply. See Privacy Policy and Terms of Use for more information.

5. Integration of Facebook

We offer you the opportunity to recommend offers, products, promotions and messages via Facebook. For this purpose we use social plugins from Facebook. These services are offered by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook).

Are you on 7oclock.de, Facebook can assign the pages you visit to your Facebook account. By interacting with the social plugins (clicking, etc.), the information generated by the interaction is transmitted to Facebook and stored there. You can prevent this by logging out of Facebook before visiting our website.

It is also possible to have social plugins blocked by Facebook in general. There are extensions for the respective browser (e.g. the Facebook Blocker ) that you have to install and activate for your respective browser.

Facebook’s privacy policy and other settings options for protecting your privacy can be on Facebook (http://de-de.facebook.com/about/privacy/).

6. YouTube Plugin

This website uses plug-ins from YouTube. These services are provided by YouTube, LLC, Cherry Ave., United States (Youtube), represented by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (Google).

When the website is loaded in your browser, the code of the "Youtube" button is requested directly from a YouTube/Google server by your browser and integrated into the "7 O'CLOCK" website that appears in your browser. We therefore have no influence on the extent of the data retrieved by YouTube/Google.

According to Google, it collects information about the page you viewed when you clicked on the YouTube button, i.e. the Internet address, as well as your IP address and other browser-related information. Google standardized its privacy policies on March 1, 2012. The current privacy policy no longer contains any information about the use of the YouTube button.

If you are logged in to your YouTube account, the information collected will be assigned to your account/Google account. By interacting with the YouTube plug-ins (clicking, etc.), the information generated by the interaction is transmitted to YouTube/Google and stored there. You can prevent this by logging out of YouTube before visiting our website.

According to Google, it does not record your visits to the Internet or your browser history on a permanent basis, and does not evaluate your visit to a page with a YouTube button in any other way. However, Google stores some data about your visit for a short period of time, usually for about two weeks, for system maintenance and troubleshooting purposes. However, this data is not structured according to individual profiles, user names or URLs. .

Further information on the purpose and scope of the collection, storage and processing of your data by YouTube/Google as well as settings can be found here: https://policies.google.com/privacy?hl=de&gl=de .

Please also inform yourself there, as the data protection provisions of Google products are regularly updated and adapted due to expanded functionality.

7. Instagram Plugin

This website uses plugins from Instagram. These services are provided by Instagram, LLC, 1601 Willow Rd. Menlo Park, CA 94025, United States.

When the website is loaded in your browser, the code of the Instagram plugin is requested directly from an Instagram server by your browser and integrated into the “7 O'CLOCK” website that appears in your browser. We therefore have no influence on the extent of the data retrieved by Instagram.

Further information on the purpose and scope of the collection, storage and processing of your data by Instagram as well as settings can be found here: https://help.instagram.com/519522125107875?helpref=page_content .

Please also inform yourself there, as the data protection provisions of the Instagram products are regularly updated and adapted due to expanded functionalities.

8. Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. We anonymize your IP address (so-called IP masking), so Google will shorten your IP address within member states of the European Union or other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the provider, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the provider with other services relating to website activity and Internet usage. We do not merge the IP address transmitted by your browser as part of Google Analytics with other Google data.

You can prevent cookies from being saved by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link (http://tools.google.com/dlpage/gaoptout?hl=de) .

More information about Google Analytics can be found here provided: https://support.google.com/analytics/answer/6004245?hl=de.

9. Use of Google AdWords

The "7 O'CLOCK" website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google Adwords to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

You can find further information about Google’s privacy policy at the following internet address: https://policies.google.com/privacy?gl=de.

10. Cookies

Cookies are small pieces of information that the website stores on the hard drive of your computer, tablet or smartphone. Please note that HTML5 has introduced the Web Storage feature, which is similar to cookies and which we therefore refer to as a cookie below.

Cookies contain information that the website uses to improve the efficiency of communication between you and your web browser. Cookies identify your computer or device and not you as a specific user.

We use session cookies, persistent cookies, session cookies for HTML5 sessionStorage and HTML5 localStorage, and HTML5 sessionStorage objects, which are temporary and are deleted when you close your web browser. Persistent cookies are stored for a longer period of time and remain on your computer until deleted. Persistent cookies expire or delete themselves after a certain period of time, which is determined depending on the cookie, but are renewed each time you visit the website. HTML5 localStorage objects are permanent and remain on your computer until deleted.

You can prevent cookies from being placed by setting your Internet browser so that all cookies are deleted when you close the browser window. You can also delete the cookies stored on your computer at any time. You can find more information about cookies, including the question of how dangerous cookies are, under the following link on the website of the Federal Office for Information Security.

Cookies are used for the following purposes:

Generating statistics: to measure website traffic, such as the number of website visitors, which domain the visitors come from, which pages they visit on the website and which geographic areas the visitors are located in.

Monitoring website performance and your use of our website: to monitor website performance, our applications and infrastructure, and how you use our website.

Login processes and improving the functionality of our website: to optimise the user experience on the website, which includes remembering your user name and password when you return to the website and remembering your browser and preferred settings (e.g. your preferred language).

We also use cookies to display relevant ads on the Site, including interest-based ads that we think may be of interest to you. We use third parties to deliver these ads when you visit the Site and other websites. These third parties may use cookies alone or in conjunction with web beacons and other tracking technologies to collect information about your use of our Site and other websites.

11. Legal basis for processing

Art. 6 (1) (a) GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 (1) (b) GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Art. 6 (1) (c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. In that case, processing would be based on Art. 6 (1) (d) GDPR. Ultimately, processing operations could be based on Art. 6 (1) (f) GDPR. This legal basis is used for processing operations that are not covered by any of the aforementioned legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not override them. We are permitted to carry out such processing operations in particular because they were specifically mentioned by the European legislator. In this respect, it was of the opinion that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 GDPR).

12. Legal obligation to disclose personal data to third parties

We would like to point out that we are legally obliged to pass on your personal data to third parties in certain cases (e.g. in the event of criminal prosecution measures).

13. Your rights

We would like to briefly inform you about the data protection rights that you can exercise against us:

Right to information and disclosure

You have the right to receive information about the personal data we have stored about you at any time. Please send us an email to kundenservice@7oclock.de. 

Right to rectification

7 O'CLOCK may only process data about you that is correct. If you discover - for example by exercising your right to information - that data about you is incorrect or has become incorrect, we are fundamentally obliged to correct it immediately. 

Right of deletion

If you would like to delete your account, please send us an email to kundenservice@7oclock.de from the email address you used to register with us. Please also tell us your full name.

Right of objection

If you have a legal right to object to the data processing described in this privacy policy, we will inform you of this at the appropriate point. You also have the option of exercising your objection conveniently at the relevant points.

You generally have the right to object to (further) data processing in the case of processing based on the legal basis of “legitimate interest” as well as in the case of processing based on consent.

Right to complain to the supervisory authorities

You have the right to lodge a complaint with a data protection authority. To do so, you can contact the data protection authority responsible for your place of residence or federal state, for example, or the data protection authority responsible for us. This is the Berlin Commissioner for Data Protection and Freedom of Information.

Data portability

You also have the right to receive data that you have made available to us in a structured, common and machine-readable format or - where technically feasible - to request that the data be transmitted to a third party.

14. Further information on data protection at “7 O'CLOCK”

Your trust in the protection of your personal data when you visit our websites is very important to us. Therefore, we are always available to answer any questions you may have regarding the collection, storage and processing of your personal data. If you have any questions that this privacy policy could not answer, you can contact us at any time at kundenservice@7oclock.de.

As of 01.07.2022